Wednesday, 12 November 2008

Bibliography annotations

Bibliography annotations

1. Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.

To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.
Greenpeace has been campaigning against environmental degradation since 1971.
Greenpeace relies on the voluntary donations of individual supporters, and on grant support from foundations. Greenpeace is committed to the principles of non-violence, political independence and internationalism.

This source shows some bias as it is the website for Greenpeace. The text explains Greenpeace and what they are all about. Nevertheless this text promotes Greenpeace and does not critically analyze the means and results of their work. Greenpeace is painting a perfect picture of them to promote what they do. This source is bias and helpful.

2. Greenpeace is an organization that aids the environment, this site explains how Greenpeace originated and how they expanded to a worldwide organization. There is very little bias because the article is from the Britannica encyclopedia which is renowned for its reliable and precise information. Nevertheless the article consists of examples of Greenpeaces’s interventions against environment harm. The author is reporting on Greenpeace and the text shows no sign of any bias.

3. This article is about Greenpeace fighting to stop global warming. Greenpeace makes governments aware of the negative causes global warming could create and insist on preventing them. Greenpeace warn that the planet is in danger and action must be taken. This article was written to show the work that Greenpeace does. They warn us about the danger that lies ahead if we do not change our habits. Greenpeace is not interested in looking good and has no reason to be bias they are warning us.

4. The U.S is spending millions on chemical technology. This harms the environment and costs the state millions. Greenpeace has been trying to prevent this from happening and have pleaded to pass chemical security bills in most states. Even the Federal Government invested 15 million and over 50 million was invested to influence the chemical security laws, which worries the Greenpeace Organization. The author Chris.S makes it clear that Greenpeace is accusing the industries of breaking the law, this shows another facet of Green peace’s attempts to save the environment.

5. This Magazine is about the energy revolution that Greenpeace sees necessary to occur. This project involves all sorts of “green” technology and energy saving methods. The Magazine consists of the different projects in different countries Greenpeace has planned. For Greenpeace the energy revolution is a big step in the right direction. The authors of this Magazine make this source valid because they are renowned engineers. Nevertheless, these projects are only underway and one cannot be sure if they will all be successful.

6. Greenpeace is trying to save ancient forest from destruction, by working together with the Indonesian government Greenpeace has been able to place moratoriums on many forest. Greenpeace believe that this will save millions of people and animals living in these forest areas. This article from the Greenpeace website shows the work that Greenpeace puts into what they do. This article is valid and the author promotes Greenpeace in a good manner. The source is a report on the case in Indonesia which Greenpeace are involved in.

7. This article shows a negative side of Greenpeace where they are stopping whalers from doing their jobs. Even though Greenpeace had failed to stop whaling in certain Southeast Asian countries, they repeatedly interrupted whalers. The Whaling society is appalled and sees Greenpeace as thieves. Greenpeace was offended by this and on top of that to Greenpeace spokesmen were charged for stealing whale meat. This article shows some bias against Greenpeace but is still valid because not everything Greenpeace does is correct.

8. A journal by Greenpeace with new inventions and ideas on how to save energy. From Goats to technology this journal has it all. These to article are both concise insight on how we can save energy cheaply. This source is valid and explains how Greenpeace involves itself in the inventions of new energy saving ideas. One of the many articles underlining Green peace’s attitude against climate change.

Sunday, 9 November 2008

FT Article 8.11.08

Pub trade ‘faces 4,000 closures’

By Robert Cookson

Published: November 2 2008 23:23 | Last updated: November 2 2008 23:23


In the last 4 months over 2000 pubs have gone bust, that is three more than in the two previous years. The insolvency specialist from PwC claim that the pubs beer sales are decreasing and higher bills are crushing profits. Stephen Broom a PwC hospitality and leisure director explains that the smoking ban and the aggressive market of alcohol are causing consumers to stay home and buy there alcohol from supermarkets rather than going to a bar or pub. Cains Brewery the operator of over 100 pubs in the UK show that by not selling food in pubs, which appealed more to consumers than beer, led to a fall in sales. In the last 3 months Beer sales have dropped nearly 10%, which is the largest decrease in the past ten years. To get a good picture of the whole thing, 161 million less beers were sold in July to September than last year. BBPA chief executive claims that the fall in beer sales is the result of a worsening economy; he also holds the government responsible for the closure of thousands of pubs, because the government increased the beer tax by 9%. Rob Hayward along with many British Beer & Pub Association members believe that the government is making a bad situation worse as 1.8 million less pints are sold every day in the UK.

Wednesday, 24 September 2008

Grunge

Grunge also known as Seattle Sound, submerged from rock bands in 1980’s. It includes Alternative rock, hardcore punk and Heavy metal. It is known to have originated in Washington in the Seattle area it is notorious for its distorted electric guitars loud sad tone of voice and contrasting song dynamics. Many Grunge bands are dressed cheaply and had unkempt appearances. Grunge became famous in the second half of the 1990’s with the bands Pearl Jam and Nirvana.

Thursday, 18 September 2008

Chapter 2 No Logo

Chapter 2
This chapter is about corporations targeting youth, advertising becoming a culture and Branded sports celebrities. Klein comments on the age of children that are being targeted by today’s advertisements. From the day we are born we are attacked by advertisements. Whether it’s TV or Billboards we see them throughout our youth and they stay with us forever. Klein also says that advertisements have become more of a culture. We used to watch TV and be interrupted by ads. Today we watch ads and are interrupted by TV shows. Lastly Klein mentions Sport celebrities who are sold with a brand. An example is Kobe Bryant, who has a multimillion contract with Nike. He only wears Nike and has his signature shoes and clothes. Using Sports stars to sell products is ingenious, the little children that watch and admire these stars see what they wear and use and need to have that product.
No logo

Wednesday, 17 September 2008

No logo part 2

No choice
This section is about how brands use their size to limit the number of choices available to the public. Wal-Mart, Starbucks are examples of these brands that use aggressive invasion to sell to the public. Klein tells us that each brand tries to be the number one in their field. Meanwhile other corporations (Disney) open their own chains to prevent competition from selling their products. Klein mentions how corporations merge together to add to their ubiquity. This allows greater control over their image. An example is Wal-Mart that threatened to pull products from their shelves if they do not comply with their demands.

Europe wants IT trade pact back on table

Europe want IT trade pact back on table
Original text by Alan Beattie in London
September 15th 2008

After breaking the agreement the European Union is proposing a new deal. In Brussels the deal covering all global trade in information technology goods was broken and now the U.S, Taiwan and Japan started litigation against Brussels, the country responsible.
The information technology agreement (ITA) has over 43 signatories, and EU trade commissioner said it had been a mile-stone duty-free agreement for the past 12 years. Still he believes there is a risk that the agreement will be left behind due to all the technological advancement.
The U.S, Taiwan and Japan blamed the European Union of imposing import tariffs on products like LCD's, which goes against the ITA. The E.U felt innocent because the items such as LCD's, due to the technological progress, are not covered by the present agreement. After failing to come to a new agreement the U.S, Taiwan and Japan decided to go before a World Trade Organization (WTO) panel which would decide the consequences. The U.S claimed that updating the current agreement was not an excuse for breaking it. US trade representative Gretchen Hamel agreed to resolve the WTO dispute, but didn’t see why the EU had different regulations for different IT products.
Although the new pact caused unrest with countries in the ITA, it is seen as a role-model for future sector- by-sector trade agreements.

By Bastien Vogt

Thursday, 11 September 2008

Product vs. Lifestyle

Product vs. Lifestyle

http://www.youtube.com/watch?v=QSlXeFgTlzQ
PERSIL

What is being sold?
The effect of Persil on stains and the security that the product will work.

How is it being sold?
A well dressed man that we assume knows what he's talking about is naming the qualities of Persil detergent.

http://www.youtube.com/watch?v=4X4MwbVf5OA

Enjoli

What is being sold?
The lifestyle, of a good smelling middle age woman.

How is it being sold?
The perfume as a product for women no matter what job they have.

Wednesday, 10 September 2008

No logo- part 1

No Space
This chapter is about the shift in the usage of Brands. Before the shift in advertisements they used them to put a recognized face on a factory produced product. In response to an economic crash in the 1980's, corps. Began to rethink their market strategy. Today corporations are selling lifestyles/ image Instead of the actual product. They began to target a younger demographic. (Not baby boomers anymore(soldiers make babies after wars). Brands (Nike, Pepsi) started to expand. Everywhere you look there are advertisements. Brands begin to obsess with what youth thought was "cool". Brands want to be associated with stars, athletes and social movements. Klein argues that large multinational corps. market the name instead of the actual manufacturing of the she suggests that this explains the shift in production in third world countries, where they produce clothing etc. Nowadays brands have muscled their way into school systems. Corps. Pipelined ads into schools and gathered information about the students. .

Wednesday, 3 September 2008

Monday, 1 September 2008

Viacom Brands












Atom Entertainment
AddictingGames
Shockwave
Atom.com


BET Networks





BET
BET J
BET Gospel
BET Hip Hop
BET Event Productions
BET Pictures
BET On Blast
BET Mobile
BET International
CMT
CMT Pure Country
CMT Loaded
CMT Mobile
CMT Radio
CMT On Demand
COMEDY CENTRAL
GameTrailers
GT Marketplace
GoCityKids
Harmonix
Logo
AfterEllen.com
AfterElton.com
365gay.com









MTV Networks
MTV
MTV Jams
MTV Hits
MTV Books
MTV Tr3s
MTV2
MTVN International
TMF (The Music Factory)
Game One
Flux
VIVA
QOOB
MTV OVERDRIVE
Lazona.com
MTV Boombox
MTV Revolution
mtvU
mtvU.com
College Media Networks
RateMyProfessors.com
Neopets
Nick at Nite
Nick Jr.
Noggin
Nickelodeon
Nick GAS
Nicktoons Network
Nickelodeon Consumer Products
Nick Arcade
ParentsConnect
Quizilla
Rhapsody
Spike TV
Spike Filmed Entertainment
The N
The Click
TV Land




VH1






VH1 Classic
VH1 Soul
VHUno
Vspot
Virtual Worlds
Virtual Hills
Virtual Laguna Beach
Virtual Pimp My Ride
LogoWorld
Xfire
FILMED ENTERTAINMENT
Paramount Pictures Corporation


DreamWorks Studios
MTV Films
Nickelodeon Movies
Paramount Home Entertainment
Paramount Pictures
Paramount Vantage

Wednesday, 27 August 2008

Convoy paragraph

The Convoy toy car is an example of Mc Donalds trying to attract young children with advertisement. The fact that it is a toy shows that Mc Donalds is trying to get young children into the habit of seeing Mc Donalds and relating too it as a delicious restaurant with great toys and a playground. The more of these toys that are sold the more McDonalds is being promoted leading to the production of more toys. This toy truck is an example of vertical Integration, McDonalds is working together with a brand owned by another coorperation. If the truck were owned by McDonalds it would be horizontal integration, because they would be using another Brand owned by McDonalds.

A vision of students

There are about 18 students in each of my classes
All my teachers know my name
I read about 8 books every year, half of them are relevant to my life.
I wiill read over 1500 web pages, 1000 facebook profiles
My pocket money is more than people earn in a year.

4h online a day
1h on my cellphone
45min of home work
9 hours of sleep each nighth

Thursday, 21 August 2008

global me

nike seattle
Apple CA
louis vitton Paris
Bentley DE
Mercedes DE
Bosch CH
Siemens FIN
Omega CH
Sony
Philips
Technics
Creative
B&O
Samsung SWE
Addidas DE
Ikea SWE
Solis
HP
Gucci IT
Armani IT
Christian Audigier LA
Jaded by Knight LA
Prada Milano
J.Richmond
Polo
Ive lived in Switzerland my whole life. Im half swiss half barbadian. I speak German , English and I understand french.