No logo- part 1

No Space
This chapter is about the shift in the usage of Brands. Before the shift in advertisements they used them to put a recognized face on a factory produced product. In response to an economic crash in the 1980's, corps. Began to rethink their market strategy. Today corporations are selling lifestyles/ image Instead of the actual product. They began to target a younger demographic. (Not baby boomers anymore(soldiers make babies after wars). Brands (Nike, Pepsi) started to expand. Everywhere you look there are advertisements. Brands begin to obsess with what youth thought was "cool". Brands want to be associated with stars, athletes and social movements. Klein argues that large multinational corps. market the name instead of the actual manufacturing of the she suggests that this explains the shift in production in third world countries, where they produce clothing etc. Nowadays brands have muscled their way into school systems. Corps. Pipelined ads into schools and gathered information about the students. .