Product vs. Lifestyle
http://www.youtube.com/watch?v=QSlXeFgTlzQ
PERSIL
What is being sold?
The effect of Persil on stains and the security that the product will work.
How is it being sold?
A well dressed man that we assume knows what he's talking about is naming the qualities of Persil detergent.
http://www.youtube.com/watch?v=4X4MwbVf5OA
Enjoli
What is being sold?
The lifestyle, of a good smelling middle age woman.
How is it being sold?
The perfume as a product for women no matter what job they have.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment