No choice
This section is about how brands use their size to limit the number of choices available to the public. Wal-Mart, Starbucks are examples of these brands that use aggressive invasion to sell to the public. Klein tells us that each brand tries to be the number one in their field. Meanwhile other corporations (Disney) open their own chains to prevent competition from selling their products. Klein mentions how corporations merge together to add to their ubiquity. This allows greater control over their image. An example is Wal-Mart that threatened to pull products from their shelves if they do not comply with their demands.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment