Chapter 2
This chapter is about corporations targeting youth, advertising becoming a culture and Branded sports celebrities. Klein comments on the age of children that are being targeted by today’s advertisements. From the day we are born we are attacked by advertisements. Whether it’s TV or Billboards we see them throughout our youth and they stay with us forever. Klein also says that advertisements have become more of a culture. We used to watch TV and be interrupted by ads. Today we watch ads and are interrupted by TV shows. Lastly Klein mentions Sport celebrities who are sold with a brand. An example is Kobe Bryant, who has a multimillion contract with Nike. He only wears Nike and has his signature shoes and clothes. Using Sports stars to sell products is ingenious, the little children that watch and admire these stars see what they wear and use and need to have that product.
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