Convoy paragraph

The Convoy toy car is an example of Mc Donalds trying to attract young children with advertisement. The fact that it is a toy shows that Mc Donalds is trying to get young children into the habit of seeing Mc Donalds and relating too it as a delicious restaurant with great toys and a playground. The more of these toys that are sold the more McDonalds is being promoted leading to the production of more toys. This toy truck is an example of vertical Integration, McDonalds is working together with a brand owned by another coorperation. If the truck were owned by McDonalds it would be horizontal integration, because they would be using another Brand owned by McDonalds.