Grunge also known as Seattle Sound, submerged from rock bands in 1980’s. It includes Alternative rock, hardcore punk and Heavy metal. It is known to have originated in Washington in the Seattle area it is notorious for its distorted electric guitars loud sad tone of voice and contrasting song dynamics. Many Grunge bands are dressed cheaply and had unkempt appearances. Grunge became famous in the second half of the 1990’s with the bands Pearl Jam and Nirvana.
Wednesday, 24 September 2008
Thursday, 18 September 2008
Chapter 2 No Logo
Chapter 2
This chapter is about corporations targeting youth, advertising becoming a culture and Branded sports celebrities. Klein comments on the age of children that are being targeted by today’s advertisements. From the day we are born we are attacked by advertisements. Whether it’s TV or Billboards we see them throughout our youth and they stay with us forever. Klein also says that advertisements have become more of a culture. We used to watch TV and be interrupted by ads. Today we watch ads and are interrupted by TV shows. Lastly Klein mentions Sport celebrities who are sold with a brand. An example is Kobe Bryant, who has a multimillion contract with Nike. He only wears Nike and has his signature shoes and clothes. Using Sports stars to sell products is ingenious, the little children that watch and admire these stars see what they wear and use and need to have that product.
No logo
This chapter is about corporations targeting youth, advertising becoming a culture and Branded sports celebrities. Klein comments on the age of children that are being targeted by today’s advertisements. From the day we are born we are attacked by advertisements. Whether it’s TV or Billboards we see them throughout our youth and they stay with us forever. Klein also says that advertisements have become more of a culture. We used to watch TV and be interrupted by ads. Today we watch ads and are interrupted by TV shows. Lastly Klein mentions Sport celebrities who are sold with a brand. An example is Kobe Bryant, who has a multimillion contract with Nike. He only wears Nike and has his signature shoes and clothes. Using Sports stars to sell products is ingenious, the little children that watch and admire these stars see what they wear and use and need to have that product.
No logo
Wednesday, 17 September 2008
No logo part 2
No choice
This section is about how brands use their size to limit the number of choices available to the public. Wal-Mart, Starbucks are examples of these brands that use aggressive invasion to sell to the public. Klein tells us that each brand tries to be the number one in their field. Meanwhile other corporations (Disney) open their own chains to prevent competition from selling their products. Klein mentions how corporations merge together to add to their ubiquity. This allows greater control over their image. An example is Wal-Mart that threatened to pull products from their shelves if they do not comply with their demands.
This section is about how brands use their size to limit the number of choices available to the public. Wal-Mart, Starbucks are examples of these brands that use aggressive invasion to sell to the public. Klein tells us that each brand tries to be the number one in their field. Meanwhile other corporations (Disney) open their own chains to prevent competition from selling their products. Klein mentions how corporations merge together to add to their ubiquity. This allows greater control over their image. An example is Wal-Mart that threatened to pull products from their shelves if they do not comply with their demands.
Europe wants IT trade pact back on table
Europe want IT trade pact back on table
Original text by Alan Beattie in London
September 15th 2008
After breaking the agreement the European Union is proposing a new deal. In Brussels the deal covering all global trade in information technology goods was broken and now the U.S, Taiwan and Japan started litigation against Brussels, the country responsible.
The information technology agreement (ITA) has over 43 signatories, and EU trade commissioner said it had been a mile-stone duty-free agreement for the past 12 years. Still he believes there is a risk that the agreement will be left behind due to all the technological advancement.
The U.S, Taiwan and Japan blamed the European Union of imposing import tariffs on products like LCD's, which goes against the ITA. The E.U felt innocent because the items such as LCD's, due to the technological progress, are not covered by the present agreement. After failing to come to a new agreement the U.S, Taiwan and Japan decided to go before a World Trade Organization (WTO) panel which would decide the consequences. The U.S claimed that updating the current agreement was not an excuse for breaking it. US trade representative Gretchen Hamel agreed to resolve the WTO dispute, but didn’t see why the EU had different regulations for different IT products.
Although the new pact caused unrest with countries in the ITA, it is seen as a role-model for future sector- by-sector trade agreements.
By Bastien Vogt
Original text by Alan Beattie in London
September 15th 2008
After breaking the agreement the European Union is proposing a new deal. In Brussels the deal covering all global trade in information technology goods was broken and now the U.S, Taiwan and Japan started litigation against Brussels, the country responsible.
The information technology agreement (ITA) has over 43 signatories, and EU trade commissioner said it had been a mile-stone duty-free agreement for the past 12 years. Still he believes there is a risk that the agreement will be left behind due to all the technological advancement.
The U.S, Taiwan and Japan blamed the European Union of imposing import tariffs on products like LCD's, which goes against the ITA. The E.U felt innocent because the items such as LCD's, due to the technological progress, are not covered by the present agreement. After failing to come to a new agreement the U.S, Taiwan and Japan decided to go before a World Trade Organization (WTO) panel which would decide the consequences. The U.S claimed that updating the current agreement was not an excuse for breaking it. US trade representative Gretchen Hamel agreed to resolve the WTO dispute, but didn’t see why the EU had different regulations for different IT products.
Although the new pact caused unrest with countries in the ITA, it is seen as a role-model for future sector- by-sector trade agreements.
By Bastien Vogt
Thursday, 11 September 2008
Product vs. Lifestyle
Product vs. Lifestyle
http://www.youtube.com/watch?v=QSlXeFgTlzQ
PERSIL
What is being sold?
The effect of Persil on stains and the security that the product will work.
How is it being sold?
A well dressed man that we assume knows what he's talking about is naming the qualities of Persil detergent.
http://www.youtube.com/watch?v=4X4MwbVf5OA
Enjoli
What is being sold?
The lifestyle, of a good smelling middle age woman.
How is it being sold?
The perfume as a product for women no matter what job they have.
http://www.youtube.com/watch?v=QSlXeFgTlzQ
PERSIL
What is being sold?
The effect of Persil on stains and the security that the product will work.
How is it being sold?
A well dressed man that we assume knows what he's talking about is naming the qualities of Persil detergent.
http://www.youtube.com/watch?v=4X4MwbVf5OA
Enjoli
What is being sold?
The lifestyle, of a good smelling middle age woman.
How is it being sold?
The perfume as a product for women no matter what job they have.
Wednesday, 10 September 2008
No logo- part 1
No Space
This chapter is about the shift in the usage of Brands. Before the shift in advertisements they used them to put a recognized face on a factory produced product. In response to an economic crash in the 1980's, corps. Began to rethink their market strategy. Today corporations are selling lifestyles/ image Instead of the actual product. They began to target a younger demographic. (Not baby boomers anymore(soldiers make babies after wars). Brands (Nike, Pepsi) started to expand. Everywhere you look there are advertisements. Brands begin to obsess with what youth thought was "cool". Brands want to be associated with stars, athletes and social movements. Klein argues that large multinational corps. market the name instead of the actual manufacturing of the she suggests that this explains the shift in production in third world countries, where they produce clothing etc. Nowadays brands have muscled their way into school systems. Corps. Pipelined ads into schools and gathered information about the students. .
This chapter is about the shift in the usage of Brands. Before the shift in advertisements they used them to put a recognized face on a factory produced product. In response to an economic crash in the 1980's, corps. Began to rethink their market strategy. Today corporations are selling lifestyles/ image Instead of the actual product. They began to target a younger demographic. (Not baby boomers anymore(soldiers make babies after wars). Brands (Nike, Pepsi) started to expand. Everywhere you look there are advertisements. Brands begin to obsess with what youth thought was "cool". Brands want to be associated with stars, athletes and social movements. Klein argues that large multinational corps. market the name instead of the actual manufacturing of the she suggests that this explains the shift in production in third world countries, where they produce clothing etc. Nowadays brands have muscled their way into school systems. Corps. Pipelined ads into schools and gathered information about the students. .
Wednesday, 3 September 2008
Monday, 1 September 2008
Viacom Brands
Atom Entertainment
AddictingGames
Shockwave
Atom.com
AddictingGames
Shockwave
Atom.com
BET Networks 
BET
BET J
BET Gospel
BET Hip Hop
BET Event Productions
BET Pictures
BET On Blast
BET Mobile
BET International
CMT
CMT Pure Country
CMT Loaded
CMT Mobile
CMT Radio
CMT On Demand
COMEDY CENTRAL
GameTrailers
GT Marketplace
GoCityKids
Harmonix
Logo
AfterEllen.com
AfterElton.com
365gay.com
BET J
BET Gospel
BET Hip Hop
BET Event Productions
BET Pictures
BET On Blast
BET Mobile
BET International
CMT
CMT Pure Country
CMT Loaded
CMT Mobile
CMT Radio
CMT On Demand
COMEDY CENTRAL
GameTrailers
GT Marketplace
GoCityKids
Harmonix
Logo
AfterEllen.com
AfterElton.com
365gay.com
MTV Networks
MTV
MTV Jams
MTV Hits
MTV Books
MTV Tr3s
MTV2
MTVN International
TMF (The Music Factory)
Game One
Flux
VIVA
QOOB
MTV OVERDRIVE
Lazona.com
MTV Boombox
MTV Revolution
mtvU
mtvU.com
College Media Networks
RateMyProfessors.com
Neopets
Nick at Nite
Nick Jr.
Noggin
Nickelodeon
Nick GAS
Nicktoons Network
Nickelodeon Consumer Products
Nick Arcade
ParentsConnect
Quizilla
Rhapsody
Spike TV
Spike Filmed Entertainment
The N
The Click
TV Land
MTV
MTV Jams
MTV Hits
MTV Books
MTV Tr3s
MTV2
MTVN International
TMF (The Music Factory)
Game One
Flux
VIVA
QOOB
MTV OVERDRIVE
Lazona.com
MTV Boombox
MTV Revolution
mtvU
mtvU.com
College Media Networks
RateMyProfessors.com
Neopets
Nick at Nite
Nick Jr.
Noggin
Nickelodeon
Nick GAS
Nicktoons Network
Nickelodeon Consumer Products
Nick Arcade
ParentsConnect
Quizilla
Rhapsody
Spike TV
Spike Filmed Entertainment
The N
The Click
TV Land
VH1
VH1 Classic
VH1 Soul
VHUno
Vspot
Virtual Worlds
Virtual Hills
Virtual Laguna Beach
Virtual Pimp My Ride
LogoWorld
Xfire
FILMED ENTERTAINMENT
VH1 Soul
VHUno
Vspot
Virtual Worlds
Virtual Hills
Virtual Laguna Beach
Virtual Pimp My Ride
LogoWorld
Xfire
FILMED ENTERTAINMENT
Paramount Pictures Corporation
DreamWorks Studios
MTV Films
Nickelodeon Movies
Paramount Home Entertainment
Paramount Pictures
Paramount Vantage
MTV Films
Nickelodeon Movies
Paramount Home Entertainment
Paramount Pictures
Paramount Vantage
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